PROJECT
GAMBLE RELEASE
BRIEF
Due to the release of my own song, I decided to test my creative and strategic skills by taking charge of the promotion of the release myself.
GOAL
Criteria for success: minimum 10,000 total plays on Spotify.
Result after 2 months: 40,000 plays on Spotify.
No. 5 on iTunes top 100 DK.
EXECUTION
Development of core concept, communication strategy, storyline and art direction. Then coordination and project management for the development of visual material, where I organized a photoshoot with photographer, content manager, art director, model and stylist. Then development of content plan and PR strategy, which consisted of organic SoMe, advertising, press release, radio tour, live stream and WOM.
RESULT
In just one week the song reached the criterion of success which was the 10,000 plays on Spotify and after 2 months had 40,000 plays.
ARTWORK
MUSIKVIDEO
STORYLINE
SOCIAL MEDIA STRATEGY
